Hello,
I'm Danny. Let's make something awesome together.

About Me

Product-focused Producer, wrangling product quality at companies on the cutting edge of technology.

Expertise in delivering quality product, facilitating communication, and emotionally unblocking creatives.

Currently leading an augmented reality project at the Apple Park Visitor Center, where I manage an external team through cross-disciplinary work and gather stakeholder approval.

Known for tenaciously acquiring new skills (ask me about my pilot's license), and helping people find and pursue their passions.

Experience

• 2021

  Interactive Producer (Augmented Reality), Apple

  October 2019 - Present

  First sentence:

  Accomplishments:
  - Designed and implemented an analytics system into a flagship project, allowing future versions to have data-driven decisions
  - Built prototype dashboards to verify data integrity and system design
  - Consulted with external data teams, enabling our team to target projects based on usage demographics
  - Turned ineffective relationship with vendor into a good one.
  - First Joz tweet (1.7M views, and others with 484k, 667k).
  - Slowly took over APVC project.

• 2019

  Data Analyst, Iron Tiger / NCSOFT

  January 2019 - October 2019

  First sentence:

  Accomplishments:
  - Survived mass layoffs by switching careers.
  - Solo-supported an external team without much mentoring from my boss.
  - Raised tutorial completion by 30% and day 1 retention by 7%.
  - Design aggregate tables to condense a large amount of data into a queryable database
  - Build dashboards using Tableau
  - Consult with external team to verify data analyses against their dashboards and analyses. Resolve discrepencies
  - Many ad-hoc, one-off investigations

  
  
  

  Project Manager, Iron Tiger / NCSOFT

  March 2017 - January 2019

  First sentence:

  Accomplishments:
  - As game production was ramping down, created "SQL Parties" to start analyzing features
  - External analytics team was vastly underperforming, so I started doing the work myself. Wouldn't let the ship sink.
  - Outfitted upcoming features with robust analytics to be analyzed after implementation
  - Turned an ineffective team ("this pipeline is a shitshow") into a well-oiled content machine.
  - Diffused a fight among coworkers.
  - Severed ties with ineffective remote team, and learned to do the work myself.
  - Championed Jira Client (didn't take "no" for an answer).
  - Championed a game jam that led to multiple implementable features.

• 2016

  Audio/Video Producer, The Vocal Company

  Oct. 2014 - Dec. 2016

  First sentence: Leap of faith, drove cross country, carved out room for myself. Went from zero to hero in ~2 years.

  Accomplishments:
  - Went from never having touched a video editor in 2014 to producing 23% of all of the nominated videos at the 2017 international A Cappella Video Awards.
  - Bootstrapped the video arm of the company, developed relationships and consistently delivered high-quality content, resulting in lots of repeat customers
  
  Awards:

  2016:
  Wins:
  - Best Scholastic Video
  - Best Non-Scholastic Video
  Runner-up: Best Song by a Solo Performer

  2017:
  Wins:
  - Outstanding Live Video
  - Outstanding Video Editing
  - Best Female Collegiate Video
  - Best Video by a CAL Group
  Runners-up:
  - Outstanding Collaborative Video
  - Outstanding Costume/Makeup
  - Outstanding Live Video
  - Outstanding Video Editing
  - Best Electronic/Experimental Video
  - Best Pop/Rock Video

  2018: Winner Best Mixed Collegiate Video

  2021: Winner Best Song by a Solo Performer

• 2014

  Production Consultant, Juicebox Mobile

  June 2014 - Sept. 2014 (contract)

  First sentence: Hired for a short-term contract to solve growing pains.

  Accomplishments:
  - Implemented Jira
  - Managed many staggered releases across iOS and Android

• 2012

  Associate Producer, PopCap Games

  Feb. 2012 - Nov. 2013

  First sentence:

  Accomplishments: Prototyped the game idea that became the basis for a 2-year project. Developed culture and hiring practices.

  
  
  

  Product Manager, ZipZapPlay (became PopCap Games)

  May 2010 - Feb. 2012

  First sentence: Product Manager on a game with over 1M DAU.

  Accomplishments:
  - Was the only product manager on the game which grew from ~30k DAU to 1.4M DAU (5.3M MAU) without a penny spent in user acquisition
  - Optimized tutorial flow by 10%
  - Redesigned analytics schema.
  - Outfit upcoming features with metrics, and then analyzed afterwards
  - Coordinated and optimized cross-promotions between games
  - Many ad-hoc analyses (tutorial flow, feature usage). Presented findings and optimization insights to team and stakeholders
  - Implemented one of the first versions of virtual currency in the social gaming ecosystem.
  - Increased revenue via in-game sales and marketing.

• 2010

  Associate Producer, WonderHill

  Nov. 2009 - March 2010 (contract)

  First sentence:

  Accomplishments:
  - Designed economies for two games.
  - Designed sound effects.
  - Market research and analysis.

• 2009

  Butler University

  May 2009

  Graduated from Butler University with Honors.

  Received BA in Recording Industry Studies, minor in Computer Science.

• 2009

  Co-Founder / Jack of all trades, LiquidFyre Games

  Sept. 2007 - July 2009

  First sentence: Founded a social gaming company in college. Wore many (many) hats.

  Accomplishments:
  - Reached Top 100 games by DAU. Grew from nothing to 80K DAU (top 100 games) without any user acquisition
  - Turned down an acquisition offer from Zynga in ~2009 (they just got acquired for $12.7B) - whoops!
  - Developed a strong community, leading to a marriage among two players.

Skills

References

Released Games

Things I Love

Downloads and Links